Our Story

Welcome to our world, where every stitch and fold in our nursing covers tells a story of love, empowerment, and support. Born from the personal journey of a new mother in 2018, our brand is more than just a product line - it's a heartfelt mission to enhance the breastfeeding experience for mothers everywhere.

Our founder, a first-time mom, experienced firsthand the challenges and beautiful moments that come with motherhood. It was during this transformative time that the seed for our company was planted. Understanding the need for privacy, comfort, and style, she envisioned a nursing cover that would not only offer functional benefits but also make mothers feel empowered and beautiful. After years of hesitation, driven by a passion to support other mothers like herself, she decided to leap into action. The result? A range of nursing covers thoughtfully designed by mothers, for mothers.

At the core of our mission is the belief that breastfeeding is a journey of love, requiring support and encouragement. Our nursing covers are crafted to provide just that. They represent a blend of functionality, style, and comfort, offering mothers a sense of confidence and ease wherever they are. Each product is a testament to our commitment to quality, designed to meet the practical needs of breastfeeding while also catering to the aesthetic desires of the modern mom.

But our vision extends beyond products. We are deeply committed to giving back to the community that supports us. We understand the challenges and heartaches that come with infertility, which is why we pledge to donate 10% of all our profits to IVF charities. These organizations provide invaluable support to women struggling with infertility, helping them to realize their dreams of motherhood.

Our journey is one of passion, empathy, and community. We invite you to join us as we support breastfeeding moms, one nursing cover at a time, making a difference not just in the lives of mothers and children, but also in the hearts of those yearning to start their own families. Together, let's empower, support, and celebrate the incredible journey of motherhood.